Q: The question of advertising has me greatly confused. How much should I spend? Where should I place the bulk of my advertising dollars? Is it possible to determine when to advertise, positively quantify the results and prove it is worthwhile? How do I begin? Help!
A: I can help and yes there is a way to advertise and quantify the results. Here I deal with all forms of advertising, explain each and rate them according to how effective I feel each type is. The best parts of this section are two: when I show you what form of advertising I feel is the most cost effective and when I describe my completely unique advertising philosophy. I guarantee that you have never had a philosophy of advertising that is so effective and rational explained to you in this way before! Unique!
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